It would be hard to argue against the fact that adding audio to a website increases your overall results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. Audio increases sales.
Why does it work?
It’s not hard to figure out. Most of the web is cold and impersonal. It makes your site more “human”. It also makes your site feel more real. Audio literally breathes life into your website. And this aliveness creates more interaction with your visitors.
The benefits of audio
Adding audio increases your profits in two ways. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. You see, you’ll be able to skip the expensive copywriter. Just record some audio and add it to your site. Your honest message about your product will sell better than a professional copywriter.
You’ll also get better conversions on your list opt-ins. The reason this works so well is because people need to be told what to do. So you just add a simple audio that says: Enter your email address in the form. A simple message like this will increase your opt-in conversions by 305% or more!
Some web audio ideas
Put a welcome message that plays automatically on your site, Most people abandon a website within just a few seconds. Grabbing their attention like this helps you keep them on your site.
Step-by-step instructions. The same principle the we used to boost opt-ins applies. You just explain what to do first, then next, etc. That includes filling in your order form!
Testimonials for your product or service. A written testimonial is good. But what’s even better are audio testimonials. You can just make up written one and people know that. Audio adds a level of higher believability. Which boosts your sales for sure.
Something you may not have thought of is using audio for the product itself. This is by far the easiest content to produce. And it still has a high perceived value. Think about how popular podcast are. And once you record the audio, you can pay someone to transcribe it for you. This is the easiest way to “write” an eBook!
Is it hard to add audio?
It’s not hard at all. You can find a lot of programs that create audio buttons for you. The software does all the work. The software creates the audio button code for you. Simply copy the code and paste it in your site. You don’t need to even consider this part.
Here’s a recap of the benefits. Setting up some web audio will do wonders for all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can use it to create products and sales letters quickly. It’s a less often used medium. But audio is a really big time and money saver. Start using it today and you’ll be glad you did.