Consider this: What’s the most common reason people get online each and every day? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? Well, this is an opportunity for your to provide what people want – information. And to earn some cash for doing it!
What is info marketing?
First of all, an info business is the least complex business possible. You create a product that provides information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?
But how does it all work?
You’ve got the basic concept – exchange info for money. But to make it a successful business people need to want the information you’re providing. So you’ll need to find out what info is valuable. How do you do that?
A super simple trick is to just to check “answer” sites. Visit answers.yahoo.com or similar sites and look at the questions being asked there. You’re looking for popular questions or common themes. For things that are causing people discomfort. And provide the answer – in the form of an info product.
Think about this:
If you’re concerned about information product development Think about this: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Focus on one article at a time. And once you have bunch of good ones, flesh them out, add to them and combine them into a single ebook.
Why info products? Well, that bring me to the tile of this article Here are the seven reasons
1. Ease
As soon as you have the pieces in place, it’s virtually maintenance free. And your customers need very little support. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.
You have no physical inventory. There’s nothing to ship. Your business is 100% digital.
2. Repurposing
Once you have a few info products created. You can put together bigger more expensive information products. It’s a simple matter to merge a few ebooks into one. And you’ll be able to charge much more for this “new” product. People will be willing to pay a lot more for one big ebook. As opposed to a bunch of little ones.
3. Private label right
When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you’re selling the same product . . . but for 3 times the price for the rights!
4. Leverage
Leverage your ebook by using the content in different ways. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. These reports can then become lead generators for your ebook. They can be free or low prices. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Wait, did I say “affiliates”?
6. An army of affiliates
This is a real power strategy. If you’ve got products you own. You can get other people to promote it for you. How would you like to have an army of affiliates selling your products? You’ve got to have your own products to have affiliates.
7. JVs
OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. And this is probably the number one reason to create your own product. No products of your own = no way to do joint ventures.
Summary
If you’re not convinced to start selling information products, then you’ve probably been sleeping. You’ll be the master of your destiny. Because it’s your business and you control it. So, decide to just start:
- Go to answers.yahoo.com
- Discover what questions are being asked
- Start writing
Information product development really is that simple. Before you know it, you’ll have your own info product.