Tag Archives: cpa marketing

Affiliate Marketing Revised

You’re dead wrong if you think you know anything about being an affiliate. Everything you’ve been taught is simply out of date. If you play by the old rules, you will lose this game.

The promise

You’ve probably heard how easy it is to start an affiliate business. And it is – sort of. There’s no doubt it’s easier than starting your own business. But “easier” doesn’t mean “easy”.

Here’s the ugly truth

And to make matters worse, you’ve taught to do it the hard way. You’re told to pick one of more products to promote. Next to pick your keywords carefully. Then to use keyword-based advertising to send visitors to the product. And sit back and collect the profits. But this just won’t work!

Don’t bother with keywords

This method worked a couple years ago. But the competition has shot the price of keywords through the roof. Adapt and change…

The NEW game

There is a solution to this problem. Here’s how to win at this game.

Start using CPA marketing

CPA means Cost Per Action. It’s far superior to product promotion. Because your visitor doesn’t have to buy anything. You get paid when they take an “action”. Such as filling in a form. And it’s much easier to get them to do that.

Instead of researching keywords, research demographics

Keywords are no longer relevant (you’ll see in a minute). So spend your time doing demographics research. First, select the CPA offer you want to promote. Then go to a site like Quantcast.com. And find your target demographic.

Use image ads

So far, you’ve got your CPA offer and your target demographics. Display networks allow you to target demographics with your ads. And let images do the work. And you don’t need to know or buy a single keyword. And you’ll save a fortune. Keyword ads are expensive, but image ads are still cheap.

In closing

This is powerful method to make money online. Because it’s free to get started in CPA. You can buy image ad clicks for a fraction of keyword ad clicks. Display networks let you do demographics targeting. And you get paid for having them take a simple action.