How and why to build an email list

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. Lists make money. List marketing is probably the most powerful way to create a profitable home based business. You must learn how to build a list in order to reach your potential.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated encounters are a key to generating sales. You can create opportunities for multiple exposure by adding an individual to your list.

People are also more likely to buy from those with whom the feel a trusting connection. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page exists to do one thing and one thing only. It should convince readers to sign up for your list. Nothing else really matters.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This time-tested strategy can substantially boost your bottom line.

A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. There are certain squeeze page strategies that produce the best results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want people to sign up for your list, not to have them click away to something else.

Second, the squeeze page should feature a powerful, brief message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Remember, your squeeze page exists solely to generate sign ups. Every line of that squeeze page should exist to serve that objective.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. The real money is in list building.

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