You need a list. That’s a given. It’s the one thing above all else that matters most. Once you have a list built, you can market to it again and again. It’s a resource you can tap at any time and generate income.
So, how do you build a list?
There are 3 factors in list building you need to consider:
- Your Landing Page
- Your Bribe
- The Opt-in Success Page
The Squeeze Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. This page needs to look professional. And have an easy to understand opt-in form. You’ve also got to make a strong “close”.
Failure to include a great “call to action” will result in failure. This is a definitive message that tells your visitor what to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.
One way to really spice up your squeeze page is to add a compelling video to the page. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.
Now, don’t worry if you have no idea how to make videos. It’s very easy to hire people for a couple hundred bucks to make one for you. There are also list building systems that have everything pre-built for you.
The Incentive – Next, you’ve got to figure out what your bribe is. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. This means your bribe needs to be very attractive.
The only way to make this work is to provide real value. Then it becomes something people want to get from you. And something from which they can derive a benefit. It could be:
- A free report
- Some useful software
- A video
- An email series
You’ve got to create some great content. Something that’s useful and helpful to your visitors. And nothing sells like “free”. If you make it good enough, they will give you their email in exchange.
If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. One easy and effective bribe is a 5-part email training series. You can have ghost writers create emails for under $25 an email. And whole thing will only cost a hundred and fifty buck.
You can also get email list building tools that include the premium. There are two important things about the email series. First, it must provide value to your subscribers. And second, it needs to make you money. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.
The Thank You Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. It also helps to build the relationship. So when they get your email, they’re happy to hear from you.
This is another case where you can get a complete marketing package. Or you can go the DIY route. And write it all yourself. Or pay a freelancer to write the content for you.
Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or if you get a ready-done package. The key is to start building your list. Because as soon as you’ve got your own list . . . You’ve got a license to print money!