Joe Kraus On Startups: One of the things I’m fascinated by are the small lies we tell ourselves. They usually take the form of aphorisms that seem to be true. Or more to the point, they have an important subtle message, but they’re perceived as whole truths. And, often they’re so ubiquitous we don’t even give them a second thought. But, these small lies end up having a pretty distorting effect on our behavior or our perceptions.
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